UNIVERSITAS BINA DARMA, UNIVERSITAS BINA DARMA (2022) Clustering Analysis for Tourism Research: Segmentation Based On Travelers Activities. Clustering Analysis for Tourism Research: Segmentation Based On Travelers Activities.
|
Text
2. 31EA_Widodo_UII [Clustering Analysis for Tourism Research - Segmentation Based On Travelers Activities].pdf Download (207kB) | Preview |
Abstract
Yogyakarta is one of the most promising tourism destinations in Indonesia. This is because Yogyakarta has many supporting aspects as potential natural beauty: the area is rich in ancient sites, and cultural attraction. The purpose of this study is to classify tourists by tourism activities in the area of Yogyakarta. Industry market segmentation in Yogyakarta tourism is expected to provide a description of the type of tourists visiting Yogyakarta as a basis for drafting the products and services in accordance with the wishes of tourist travelers. The result of the anlysis shows taht there are for sluster of tourism in Yogyakarta, tyhe are: established travelers (19%), group travelers (35%), regular travelers (22%) and frugal travelers (24%). Biggest tourist cluster is the group of tourists with typical students, come in large numbers and spending money in small amounts during in Yogyakarta.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Engineering, Science and Mathematics > School of Civil Engineering and the Environment |
| Depositing User: | Mr Edi Surya Negara |
| Date Deposited: | 05 Jul 2022 04:30 |
| Last Modified: | 05 Jul 2022 04:30 |
| URI: | http://eprints.binadarma.ac.id/id/eprint/17001 |
Actions (login required)
 |
View Item |
