ema, apriyani (2022) INTERNET SHOPPING BEHAVIOR OF INDONESIAN YOUNG AGE CUSTOMERS (A QUALITATIVE APPROACH ON COMMUNICATION STUDENTS OF UNIVERSITY BINA DARMA). INTERNET SHOPPING BEHAVIOR OF INDONESIAN YOUNG AGE CUSTOMERS (A QUALITATIVE APPROACH ON COMMUNICATION STUDENTS OF UNIVERSITY BINA DARMA)INTERNET SHOPPING BEHAVIOR OF INDONESIAN YOUNG AGE CUSTOMERS (A QUALITATIVE APPROACH ON COMMUNICATION STUDENTS OF UNIVE.
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Abstract
While people lives in information and technology era, the use of internet in the society daily life are highly increase. Online shopping has become a daily activity for most of urban people, especially in developing countries like Indonesia. There are limited studies belong to investigate cognitive factors influencing individuals’ internet shopping behavior in Indonesia, especially focusing in the young age shopping behavior. This study aims to answer the problem by using widely used socio-psychology based theory the Technology Acceptance Model (e-TAM). This theory will be abstracted to the online shopping context open questions for conducting focus group discussion. The results will gives a basic insight about internet shopping behavior for an Indonesian young age sample. At the end, the result is aim to discover the significant theoretical insight and gathering the core problems about internet shopping behavior of Indonesian young age customers for advance research in the future.
| Item Type: | Article |
|---|---|
| Subjects: | L Education > L Education (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Education |
| Depositing User: | Mr Edi Surya Negara |
| Date Deposited: | 23 Jun 2022 02:02 |
| Last Modified: | 23 Jun 2022 02:02 |
| URI: | http://eprints.binadarma.ac.id/id/eprint/14556 |
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