AN ANALYSIS OF THE LEVEL OF INFORMATION TECHNOLOGY (TI) SERVICE SATISFACTION (A CASE STUDY OF GOJECK APPLICATION)

UNIVERSITAS BINA DARMA, UNIVERSITAS BINA DARMA (2022) AN ANALYSIS OF THE LEVEL OF INFORMATION TECHNOLOGY (TI) SERVICE SATISFACTION (A CASE STUDY OF GOJECK APPLICATION). AN ANALYSIS OF THE LEVEL OF INFORMATION TECHNOLOGY (TI) SERVICE SATISFACTION (A CASE STUDY OF GOJECK APPLICATION).

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Abstract

Abstract “An Analysis of the Level of Information Technology (TI) service satisfaction (A Case Study of Gojek Application)”. As a company which engages in the field of Information Technology (TI) services for ojek online transportation, PT. Gojek Indonesia is influenced by the presence and customer loyalty. The researcher measured the level of customer satisfaction by using 70 respondents. The researcher used Quality Service model which was developed by Parasuraman, Zeithaml, and Berry in 1985. This model consists of five dimensions : Tangible, Reliability, Responsiveness, Assurance, and Empathy. The result of investigation showed that the level of customer satisfaction was low for each presentation of dimension statement. It could be concluded that respondents (customers) stated that Information Technology (TI) application had not worked well yet based on the facts that the customers faced in their life.

Item Type:	Article
Subjects:	T Technology > T Technology (General)
Divisions:	Faculty of Engineering, Science and Mathematics > School of Engineering Sciences
Depositing User:	Mr Edi Surya Negara
Date Deposited:	23 Jun 2022 01:56
Last Modified:	23 Jun 2022 01:56
URI:	http://eprints.binadarma.ac.id/id/eprint/14416

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