Rafika, Dinal and Lin, Yan Syah (2019) PENGARUH MEDIA ONLINE TERHADAP LOYALITAS PELANGGAN PADA MEDIA KONVENSIONAL. In: SEMINAR HASIL PENELITIAN FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS BINA DARMA, 26 Maret 2019, Universitas Bina Darma.
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Abstract
This study aimed to determine impact and influenced of Online Media anda Conventional Media in the City of Palembang. The sample of this research was people in palembang City, amounting to 131 people, the research was a kind of quantitative research, the data colection intrumnet in the study used the scale of onlinemedia and konventional media metdhods of data analysis used to test hypotheses that was using simple regression analysis. Where to look for an impact or not. All data analysis calculations used the help of the SPSS program(Product For Service Solution Statistics) version 20. The result of the study indicated that there was an impact of online media on the loyality of conventional media customers to the people in Palembang with a value (r) of 0,612. Sicnificance of 0,000 <0,05 and the value of R Square of 7,34, which meant that the online media variablel contributed 3,74% which meant that the online media variable contributed 3,74% to the loyality of conventional media customer.
| Item Type: | Conference or Workshop Item (Paper) |
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| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Mr Muhamad Akbar |
| Date Deposited: | 08 Aug 2019 05:57 |
| Last Modified: | 08 Aug 2019 05:57 |
| URI: | http://eprints.binadarma.ac.id/id/eprint/3967 |
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