Abdillah, Leon Andretti (2018) Customer Relationship Management. [Teaching Resource]
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LeonAbdillah_CRM_01 Introduction to CRM 20180213.pdf Download (399kB) | Preview |
Official URL: https://leonabdillah.wordpress.com/teaching/custom...
Abstract
Contents: 1) Introduction, 2) Basic Concept of CRM, 3) The Customer Service/Sales Profile, 4) Customer Relationship, 5) Planning and implementing CRM projects, 6) Developing, managing and using customer-related databases, 7) Managing and Sharing Customer Data, 8) Tools for Capturing Customer Information, 9) E-Commerce: Customer Relationships on the Internet, 10) Information technology for CRM, 11) Sales-force automation, Marketing automation, Service automation, 12) Presentations
| Item Type: | Teaching Resource |
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| Uncontrolled Keywords: | CRM, Customer, Relationship, Management |
| Subjects: | A General Works > AI Indexes (General) L Education > L Education (General) T Technology > T Technology (General) |
| Divisions: | Faculty of Engineering, Science and Mathematics > School of Electronics and Computer Science |
| Depositing User: | AssocProf. Leon Abdillah |
| Date Deposited: | 17 Apr 2018 04:47 |
| Last Modified: | 17 Apr 2018 04:47 |
| URI: | http://eprints.binadarma.ac.id/id/eprint/3762 |
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