ANALISIS KETERSEDIAAN DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN SEMEN BATURAJA

Giarti, Giarti and Lin, Yan Syah (2017) ANALISIS KETERSEDIAAN DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN SEMEN BATURAJA. In: SEMINAR HASIL PENELITIAN FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS BINA DARMA PERIODE SEMESTER GAZAL 2016-2017, 17 Maret 2017, Universitas Bina Darma Palembang.

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Abstract

This study aims to determine how much influence the availability of products and product quality to customer satisfaction in the shop building Semen Balfour depot eight sisters in Jakabaring. The population in this study are all consumers Semen Balfour in Stores Building Depot Eight sisters in Jakabaring ever decide to buy Semen Balfour. The sample used in this study amounted to 78 people. In this study, researchers will use the formula slovin. The data used are primary data and secondary data. Methods of collecting data through questionnaires and interviews. The technique of analysis, using multiple linear regression, t test (partial) and F test (simultaneous). Results of the testing that has been done from this study showed that the calculation results of multiple linear regression is Y = 0.889 + 0.313 (X1) +0.455 (X2) + e. The test results are known t sig product availability rates of 5.614> A = 0.220, this shows that the influence of the availability of products to customer satisfaction. Then the rates of product quality sig 6.632 <a = 0.220 it can be concluded that there is no significant influence of the product quality to customer satisfaction. F test results are known at 86.791 <a = 0,000 it means the independent variables jointly or formal thinking simultaneous availability and product quality to customer satisfaction

Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HG Finance
Divisions: Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User: Mr Upload Admin
Date Deposited: 14 Feb 2018 02:02
Last Modified: 14 Feb 2018 02:02
URI: http://eprints.binadarma.ac.id/id/eprint/3674

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