TANTANGAN TECHNOPRENEURSHIP PADA PENGUSAHA PEREMPUAN PEMILIK USAHA KECIL MENENGAH (UMKM) DI KOTA PALEMBANG

Trisninawati, - and Dina Mellita, - (2016) TANTANGAN TECHNOPRENEURSHIP PADA PENGUSAHA PEREMPUAN PEMILIK USAHA KECIL MENENGAH (UMKM) DI KOTA PALEMBANG. MBiA, 15 (1). ISSN 14111616

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Abstract

Abstract. Technopreneurship role for entrepreneurs to develop business and establish a wider network, innovation must be generated for small businesses Medium. The existence of techno directed to provide benefits for people who have the economic means to maintain their quality of life. This study aimed to describe the challenges women entrepreneurs Technopreneurship SME owners in the city of Palembang was conducted with qualitative research methods such as interviews to informants who are female SME owners. The finding obtained some of the problems faced by women entrepreneurs are placed in Palembang one of which is innovation and use of information technology is still lacking. These factors due to the ability of women owners of SMEs are still very low. Aspects of information technology in the development of human resources is one of the factors that support for women entrepreneurs Technopreneurship SME owners. The use of information technology such as the Internet to market their products in online trading, the use of special software to cut production costs, utilizing the web as a means of advertising and self-employment. Keywords: Technopreneurship, Innovation, Advertising, E-Commerce

Item Type:	Article
Subjects:	H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Law, Arts and Social Sciences > School of Management
Depositing User:	Mrs Trisninawati Trisninawati
Date Deposited:	22 Nov 2016 05:06
Last Modified:	22 Nov 2016 05:06
URI:	http://eprints.binadarma.ac.id/id/eprint/3104

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