Gunarto, Muji and Syarif, Amirudin (2014) PENGGUNAAN ANALISIS BIPLOT PADA PEMETAAN PERGURUAN TINGGI SWASTA DI KOTA PALEMBANG. In: Forum Manajemen Indonesia 6, Medan.
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Abstract
Choosing a college is not as easy as selecting the product, because the decision must consider the future value. Nevertheless, there are similarities prospective students in choosing a college, especially Private College (PTS), which is in the form a set of preferences through some process then will choose based on the level of interest. There are several factors that can influence the preferences of students choose courses at the college, including the cost of education, academic quality, facilities, location, reputation and social life. For that we need a strategy that is appropriate to the position of each PTS compared to its competitors. One step that can be used to start viewing position PTS is through mapping. The results of this mapping can be used as consideration in making improvements to increase the number of students in the years to come. Biplot analysis conducted on secondary data reports PDPT (Higher Education Data Base) of Kopertis II Palembang. Biplot analysis results show that the adjacent positions showed a similarity to each PTS. PTS to form the University and Polytechnic divided into three groups. PTS with High School forms can be grouped into 8 groups. PTS to form the Academy can be classified into six groups with the characteristics and attributes of each. Keywords: mapping, positioning, biplot analysis
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | A General Works > AS Academies and learned societies (General) H Social Sciences > HA Statistics |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Mr Amirudin Syarif |
| Date Deposited: | 25 Jan 2016 10:36 |
| Last Modified: | 25 Jan 2016 10:36 |
| URI: | http://eprints.binadarma.ac.id/id/eprint/2631 |
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