UNIVERSITAS BINA DARMA, UNIVERSITAS BINA DARMA (2022) ANALISIS PERBANDINGAN SIKAP KONSUMEN TERHADAP PENGGUNAAN SMARTPHONE SAMSUNG DAN IPHONE. ANALISIS PERBANDINGAN SIKAP KONSUMEN TERHADAP PENGGUNAAN SMARTPHONE SAMSUNG DAN IPHONE.
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Abstract
The purpose of this study was to find out whether there was a difference between the attitudes of consumers of Samsung smartphones and iPhones at Bina Darma university students. The population in this study were consumers of Samsung smartphone users and iPhones at Bina Darma University. Meanwhile, the sample was taken as many as 100 respondents). Then the data is collected using primary data, through a questionnaire filled by students who use Samsung smartphones and iPhone. The analytical tool used in this study is a different test (t-test) with an independent sample test. The results of the study after a different test (t -test) of each variable found a significant value of 0.034 below the level of significane used (α = 0.05) so that hypitesis which states the difference between the attitudes of consumers of Samsung smartphones and iPhone. The conclusion that can be drawn in this study is the difference between the attitudes of consumers of Samsung smartphones and iPhones in Bina Darma University students.
| Item Type: | Article |
|---|---|
| Subjects: | T Technology > T Technology (General) |
| Divisions: | Faculty of Engineering, Science and Mathematics > School of Electronics and Computer Science |
| Depositing User: | Mr Edi Surya Negara |
| Date Deposited: | 20 Jun 2022 07:36 |
| Last Modified: | 20 Jun 2022 07:36 |
| URI: | http://eprints.binadarma.ac.id/id/eprint/13641 |
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