UNIVERSITAS BINA DARMA, UNIVERSITAS BINA DARMA (2022) PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN BUS DAMRI PALEMBANG. PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN BUS DAMRI PALEMBANG.
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Abstract
This study aims to determine and measure how much influence the quality of service on customer satisfaction using Palembang DAMRI buses. In this study as many as 100 respondents were taken by sample selection using accidental sampling technique. The type of data used in this study is primary data. Data collection techniques using a questionnaire with a Likert scale. The analytical method used is a simple linear regression method. From the results of the t test, it is known that the service quality variable is 8,732, and the table is 1,984. Then the service quality variable t is greater than t table or 8.732 t> table 1.984. It can be stated that Ho was rejected and Ha was accepted. This means that there is a positive and significant influence on service quality (X) on customer satisfaction (Y). For the test of the coefficient of determination known Rsquare value of 0.438 or 43.8%. This means that the service quality variable (X) affects the customer satisfaction variable (Y) by 43.8%.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Mr Edi Surya Negara |
| Date Deposited: | 20 Jun 2022 07:35 |
| Last Modified: | 20 Jun 2022 07:35 |
| URI: | http://eprints.binadarma.ac.id/id/eprint/13600 |
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