UNIVERSITAS BINA DARMA, UNIVERSITAS BINA DARMA (2022) PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG SERI J. PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG SERI J.
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Abstract
This research is about how Price Influence and Product Quality Against Purchasing Decision of Samsung Series J Smartphone at Bina Darma University student. The purpose of this study to determine what effect the price and quality of the product affect the decision to purchase a samsung smartphone J series. Methods of data collection can be obtained from previous questionnaires and research journals. Technique data testers used in this study melituti test validity, test reliability and multiple linear analysis to test and prove hypotensis research. The result of research indicate that price have positive effect to purchase decision with value show T count bigger than T table (2,486> 0,281) and sig significance value. Smaller than 0.05 ie 0.000. Product quality positively affects purchasing decisions with values showing T arithmetic larger than T table (2.264> 0.281) and sig significance value. Smaller than 0.05 ie 0.000. Price and quality of products sigmultan positive effect on purchasing decisions with a value show T arithmetic greater than T table (2,314> 0.281) the amount of influence is addressed by Adjusted R Square magnitude of 0.258 which means there is influence of 28.8% between price and The quality of the product against the purchase decision.
| Item Type: | Article |
|---|---|
| Subjects: | T Technology > T Technology (General) |
| Divisions: | Faculty of Engineering, Science and Mathematics > School of Electronics and Computer Science |
| Depositing User: | Mr Edi Surya Negara |
| Date Deposited: | 16 Jun 2022 15:45 |
| Last Modified: | 16 Jun 2022 15:45 |
| URI: | http://eprints.binadarma.ac.id/id/eprint/11490 |
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