Customer Relationship Management

Abdillah, Leon Andretti (2018) Customer Relationship Management. [Teaching Resource]

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LeonAbdillah_CRM_01 Introduction to CRM 20180213.pdf

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Contents: 1) Introduction, 2) Basic Concept of CRM, 3) The Customer Service/Sales Profile, 4) Customer Relationship, 5) Planning and implementing CRM projects, 6) Developing, managing and using customer-related databases, 7) Managing and Sharing Customer Data, 8) Tools for Capturing Customer Information, 9) E-Commerce: Customer Relationships on the Internet, 10) Information technology for CRM, 11) Sales-force automation, Marketing automation, Service automation, 12) Presentations

Item Type: Teaching Resource
Uncontrolled Keywords: CRM, Customer, Relationship, Management
Subjects: A General Works > AI Indexes (General)
L Education > L Education (General)
T Technology > T Technology (General)
Divisions: Faculty of Engineering, Science and Mathematics > School of Electronics and Computer Science
Depositing User: AssocProf. Leon Abdillah
Date Deposited: 17 Apr 2018 04:47
Last Modified: 17 Apr 2018 04:47

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