BUSINESS CULTURAL VALUES ON ENTREPRENEURS OF CHINESE ETHNIC IN JATIWANGI SUBDISTRICT – MAJALENGKA RE

UNIVERSITAS BINA DARMA, UNIVERSITAS BINA DARMA (2022) BUSINESS CULTURAL VALUES ON ENTREPRENEURS OF CHINESE ETHNIC IN JATIWANGI SUBDISTRICT – MAJALENGKA RE. BUSINESS CULTURAL VALUES ON ENTREPRENEURS OF CHINESE ETHNIC IN JATIWANGI SUBDISTRICT – MAJALENGKA RE.

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Abstract

This research is intended to know somethings do by some entrepreneur of Chinese ethnic in terms of: (1) the values of tradition; (2) the characteristics of cultural values, (3) business ethics; (4) the process transfromation of business cultural value; (5) business cultural values that can be used as learning social studies education; and (6) the role of education in social studies reveal the cultural values of the Chinese ethnic entrepreneurs. This study used a qualitative approach is done on Chinese ethnic shopkeepers in Jatiwangi and some teachers of Social Studies of Junior High School (SMP) in Subdistrict Jatiwangi. Data collection tool used: (1) in-depth interviews, (2) participant observation, (3) focus group discussion. Based on data analysis results of this study as follows: 1. traditional values of Chinese Ethnic, namely, maintaining health, learning in a variety of ways, doing good to others, believe in destiny from birth, believes hockey, feng shui, learn from reading a book, listening to conversations that are useful and practices, attitudes are more introspective in understanding the environment. 2. Characteristics of cultural values embodied in the activities of hard work, frugality, restraint, choosing to trade, cautious, saving, avoiding debt, dreams, remember our children and grand children, never say " no " to the customer. 3. Business ethics realized in the form of equity capital, priority service, always take advantage of opportunities, be straight forward, assertive, meticulous in carrying out the transaction, be cautious in giving credit, perform inventory carefully. 4. Cultural transformation of the business is done in the context of changes in the form, function changes the context, the context of the structure changes. 5. Cultural values of Chinese Ethnic business entrepreneurs descent can be applied as an effort to enrich the learning enrichment materials of Social Studies at schools. 6. The role of Social Studies in uncovering business cultural values of Chinese ethnic descent. The results of this study are expected to provide information about how the entrepreneurs of Chinese descent running its business and transforming the cultural values of business, which in turn can be used as scientific study about the application of teaching material enrichment of social studies that are based on the cultural values of business of Chinese ethnic descent.

Item Type:	Article
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Engineering, Science and Mathematics > School of Civil Engineering and the Environment
Depositing User:	Mr Edi Surya Negara
Date Deposited:	25 Jun 2022 03:41
Last Modified:	25 Jun 2022 03:41
URI:	http://eprints.binadarma.ac.id/id/eprint/15879

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