PEMETAAN PREFERENSI KONSUMEN SEPEDA MOTOR MATIC BERBAGAI MEREK MENGGUNAKAN METODE “MULTI DIMENSIONAL SCALING”

Kumroni, Makmuri (2022) PEMETAAN PREFERENSI KONSUMEN SEPEDA MOTOR MATIC BERBAGAI MEREK MENGGUNAKAN METODE “MULTI DIMENSIONAL SCALING”. PEMETAAN PREFERENSI KONSUMEN SEPEDA MOTOR MATIC BERBAGAI MEREK MENGGUNAKAN METODE “MULTI DIMENSIONAL SCALING”.

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Abstract

The growing technological advances make it easy for humans. Motorcycle is ne of the technological advances in the automotive field. Marketers need to know what consumer preferences. Multi Dimensional Scaling (MDS) can mentranformusihkan or interpret the data based on the similarity of the response into a dipersentasikan distance. To find out consumer preferences regarding motorcycle matic. consumers on the map peferensi matic motorcycle. MDS is one technique that is often used to penyekalaan mengposisikan group is relative. Based on our preferences, consumers prefer products Mio motorcycle, Mio Soul,Beat. Good quality, easy to find spare parts, and uncomfortable positions in kendarain not a consideration of consumers to buy motorcycle products.

Item Type: Article
Subjects: T Technology > TA Engineering (General). Civil engineering (General)
Divisions: Faculty of Engineering, Science and Mathematics > School of Civil Engineering and the Environment
Depositing User: Mr Edi Surya Negara
Date Deposited: 17 Jun 2022 01:37
Last Modified: 17 Jun 2022 01:37
URI: http://eprints.binadarma.ac.id/id/eprint/11908

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