bina, darma (2022) enerapan Model Unified Theory o f Acceptence And Use o f Technology 2 Terhadap Perilaku Pelanggan e - Commerce Shopee Indonesia Di Kota Palembang. The developing of marketplace makes many changes in commerce. Start from conventional way and now become online shopping. One of the biggest marketplaces in Indonesia is Shopee. Due to the massive electronic commerce activity, this study aimed to know the.
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Abstract
The developing of marketplace makes many changes in commerce. Start from conventional way and now become online shopping. One of the biggest marketplaces in Indonesia is Shopee. Due to the massive electronic commerce activity, this study aimed to know the factor that influenced behavioral intention and use behavior of shopee’s user. This study adopted UTAUT 2 model which has seven variables; performance expectancy, effort expectancy, social influence, facilitating condition, hedonic motivations, price value and habit also moderated by age, gender, and experience. The analysis of the model was conducted by using SEM-PLS method and analyzed with SmartPLS 3. The data of this study was collected by using questionnaire and designed only for Shopee user who stayed in Palembang. The result show if behavioral intention influenced by social influence with T value is 1.985, P value is 0.048 and F square is 0.105 and also influenced by habit with T value is 4.755, P value is 0,000 and F square is 0,512 which achieved the standard value in this study. In other side, this study shows if use behavioral influenced by facilitating condition with 2.762 T value , 0,006 P value and 0,140 F square. Keywords : Shopee, UTAUT 2, behavioral intention, SEM-PLS
| Item Type: | Article |
|---|---|
| Subjects: | T Technology > T Technology (General) T Technology > T Technology (General) > T201 Patents. Trademarks T Technology > TA Engineering (General). Civil engineering (General) |
| Divisions: | Faculty of Engineering, Science and Mathematics > School of Electronics and Computer Science |
| Depositing User: | Mr Edi Surya Negara |
| Date Deposited: | 16 Jun 2022 01:25 |
| Last Modified: | 16 Jun 2022 01:25 |
| URI: | http://eprints.binadarma.ac.id/id/eprint/11035 |
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