FinTech E-Commerce Payment Application User Experience Analysis during COVID-19 Pandemic

Abdillah, Leon A. (2020) FinTech E-Commerce Payment Application User Experience Analysis during COVID-19 Pandemic. Scientific Journal of Informatics (SJI), 7 (2). pp. 265-278. ISSN 2407-7658

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Abstract

Application of information technology in the era of big data and cloud computing has led to the trend of electronic payments through financial technology, or FinTech. One of the most popular FinTech applications in Indonesia is Go-Pay in the Gojek start-up application. This research will analyze how the FinTech Go-Pay user experience both for transactions on Gojek and at merchants that collaborate with Gojek. User Experience (UX) is analyzed using the User Experience Questionnaire which consists of 6 (six) variables (Attractiveness, Perspicuity, Efficiency, Dependability, Stimulation, and Novelty). Total data collected amounted to 258. After analyzing the calculation results, the mean scores are obtained in the following order: Efficiency, Perspicuity, Stimulation, Attractiveness, Dependability, and Novelty. Then when compared with benchmark data the following sequence is obtained: Efficiency, Perspicuity, Stimulation, Attractiveness, Dependability, and Novelty. Overall the Go-Pay service is efficient and perspicuity, but the Go-Pay service needs to improve its novelty. This article provides additional knowledge or novelty contributions, especially for user experience analysis using FinTech applications.

Item Type: Article
Uncontrolled Keywords: Cloud Computing, COVID-19, FinTech, Go-Pay, Online Transportation
Subjects: A General Works > AI Indexes (General)
H Social Sciences > HE Transportation and Communications
H Social Sciences > HG Finance
Q Science > QP Physiology
T Technology > T Technology (General)
Divisions: Faculty of Engineering, Science and Mathematics > School of Electronics and Computer Science
Depositing User: AssocProf. Leon Abdillah
Date Deposited: 08 Dec 2020 06:27
Last Modified: 08 Dec 2020 06:27
URI: http://eprints.binadarma.ac.id/id/eprint/4317

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