Analisis Perbandingan Sikap Konsumen Terhadap Penggunaan Smartphone Samsung dan Iphone

Nida arnita, - and Efan Elpanso, - (2019) Analisis Perbandingan Sikap Konsumen Terhadap Penggunaan Smartphone Samsung dan Iphone. Seminar Nasional Ekonomi dan Bisnis Global Competitive Advantage 2019, I. pp. 295-302. ISSN 978-602-74335-4-0

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Abstract

The purpose of this study was to find out whether there was a difference between the attitudes of consumers of Samsung smartphones and iPhones at Bina Darma university students. The population in this study were consumers of Samsung smartphone users and iPhones at Bina Darma University. Meanwhile, the sample was taken as many as 100 respondents). Then the data is collected using primary data, through a questionnaire filled by students who use Samsung smartphones and iPhone. The analytical tool used in this study is a different test (t-test) with an independent sample test. The results of the study after a different test (t -test) of each variable found a significant value of 0.034 below the level of significane used (α = 0.05) so that hypitesis which states the difference between the attitudes of consumers of Samsung smartphones and iPhone. The conclusion that can be drawn in this study is the difference between the attitudes of consumers of Samsung smartphones and iPhones in Bina Darma University students.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Mr Efan Elpanso
Date Deposited: 29 Jul 2019 01:06
Last Modified: 29 Jul 2019 01:06
URI: http://eprints.binadarma.ac.id/id/eprint/3956

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