Customer Relationships Management Perspective of Family-Owned Business Palembang Songket (Study on SMEs Business Data)

Resmi, Gagan and Syarif, Amirudin and Agustian, Wiwin and Noviardy, Andrian (2018) Customer Relationships Management Perspective of Family-Owned Business Palembang Songket (Study on SMEs Business Data). International Journal of Science and Research (IJSR), 7 (10). pp. 401-403. ISSN 2319-7064

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Abstract

Palembang songket business is an example of a small business that is managed by a family, and has been a family business for generations for decades to date. This business only focuses on songket sales efforts, but ignores personal relationships with customers. Relationships with customers are not managed properly; even most do not have complete data on their customers. This research is finding out and analyzing Customer Relationship Management (CRM) perspectives of Palembang songket business entrepreneurs. Research uses qualitative methodology with case study research methods, and observation. The results of the research are: (1) Some of the songket entrepreneurs still do not understand the importance of CRM, (2) According to some of the songket entrepreneurs who have understood the CRM is important, (3) The songket entrepreneurs are still not enough knowledge to build business data. Keywords: Customer Relationship Management, Family business, Business data

Item Type: Article
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Mr Amirudin Syarif
Date Deposited: 22 Feb 2019 00:43
Last Modified: 22 Feb 2019 00:43
URI: http://eprints.binadarma.ac.id/id/eprint/3928

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