Darwin, Darwin (2014) PENGARUH MEREK DAN KUALITAS TERHADAP PERSEPSI PRODUK TEH BOTOL (STUDI KASUS MAHASISWA UNIVERSITAS BINA DARMA PALEMBANG TAHUN 2014). PENGARUH MEREK DAN KUALITAS TERHADAP PERSEPSI PRODUK TEH BOTOL (STUDI KASUS MAHASISWA UNIVERSITAS BINA DARMA PALEMBANG TAHUN 2014), 4 (3). pp. 110-120. ISSN 2087-958X
Full text not available from this repository.Abstract
Brand is a sign in the form of images , names, words, letters, numbers, color composition, or a combination of these elements, having distinguishing features and used in the trading of goods and services. Brand and quality is an added value given on the product. This value can be reflected in the way of thinking consumers, feel, and act toward the brand, qualit, price, market share and profitability of the company. Brand and quality is an important asset that did not materialize, which has a psychological value to the company if the brand value of a good product then the consumer will return to consume these products. Purpose and usefulness of the study was to determine the effect of Brand and Quality Products By Consumer Perception Of Tea Bottle Sosro. Data collection was performed using primary and secondary data, with data collection of observations, studies to library, internet and questionnaires of 100 questionnaires. From the results of research conducted by the authors using multiple linear regression formula obtained a value of 0,556 b value of 0.212 and a correlation coefficient of 0.649, this shows that between variables brand has a very strong closeness with variable quality and consumer perception, of detreminasi coefficient ( R2 ) is 649 % which means that the contribution to the quality and perception of the brand is very large. And the results of the t test 6.04 > t table 1.661 with significance level of 0.000 < α = 0.05. Based on the analysis performed in the study. Conclusion draw is brand has a significant impact on the quality and consumer perception Tea Bottle Sosro On University Of Bina Darma Palembang. Keywords : Quality brand- and Consumer perception
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Mr Darwin . |
| Date Deposited: | 07 Mar 2018 01:55 |
| Last Modified: | 07 Mar 2018 01:55 |
| URI: | http://eprints.binadarma.ac.id/id/eprint/3587 |
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