Effect of Quality Products, Services and Brand on Customer Satisfaction at McDonald's

priyono, pri (2017) Effect of Quality Products, Services and Brand on Customer Satisfaction at McDonald's. Journal of Global Economics, 5 (2). pp. 1-4. ISSN 2375-4389

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Abstract

This study aims to identify and examine the influence of service quality, brand image and product quality on consumer purchasing decisions in Mc. Donald. This research is explanatory. The number of samples was 96 respondents taken by purposive sampling method. Collecting data using questionnaires. Data were analyzed with the validity and reliability, cross tables, simple regression analysis, regression analysis, and hypothesis testing using the formula t arithmetic and F arithmetic. The results showed the quality of service positive and significant influence on purchasing decisions, brand image positive and significant impact on purchasing decisions, product quality positive and significant impact on purchasing decisions, and service quality, brand image and product quality jointly influence positively and significantly the purchasing decision.

Item Type: Article
Uncontrolled Keywords: Effect of product quality; Brand; Service; Customer satisfaction
Subjects: A General Works > AI Indexes (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Mr Priyono Pri
Date Deposited: 20 Aug 2017 21:52
Last Modified: 20 Aug 2017 21:52
URI: http://eprints.binadarma.ac.id/id/eprint/3425

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