EFFECT OF ENTREPRENEURIAL SPIRIT OF CREATIVITY AND THE IMPACT ON BUSINESS SUCCESS INDUSTRIAL CENTER IN BAGS IN BANDUNG

Trimiyanto, Harun Heri and Pitoyo, Djoko and Gunarto, Muji (2017) EFFECT OF ENTREPRENEURIAL SPIRIT OF CREATIVITY AND THE IMPACT ON BUSINESS SUCCESS INDUSTRIAL CENTER IN BAGS IN BANDUNG. In: 2th International Conference on Education, Islamic Studies And Social Sciences Research (ICEISR) 2017, 18-20 March 2017, BANDUNG.

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Abstract

The development of business in Indonesia, especially in the small industrial sector requires an employer must have an entrepreneurial spirit and creativity. This study aims to determine aspects of the entrepreneurial spirit, creativity and business success, also intends to determine the influence of the entrepreneurial spirit and creativity to business success, either directly or indirectly, but through kretivitas as an intervening variable. Data collected survey respondents at 45 centers in Bandung Industrial Bags. The method of analysis in this research using descriptive analysis and verification with equation analysis structural equation model (SEM). The results based on descriptive analysis, shows that the average respondent had entrepreneurial spirit and creativity enough and respondents were quite successful in their efforts. The results of the verification analysis shows that the entrepreneurial spirit is positive and significant impact on creativity, but not significant to business success. This means that the entrepreneurial spirit indirect effect on the success of the business. Creativity positive and significant impact on the success of the business, so that creativity is an intervening variable that is good for the soul connection between entrepreneurship to business success.

Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HA Statistics
H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Mr Muji Gunarto
Date Deposited: 19 Jul 2017 07:27
Last Modified: 19 Jul 2017 07:27
URI: http://eprints.binadarma.ac.id/id/eprint/3334

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