University Industrial Business Linkage

Shinta, Desiyana University Industrial Business Linkage. In: UIBL, 22 February 2012, Jakarta, Indonesia.

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Business or industry is a part of social system which called society, both had mutual influences. According to this reality, an industry must had responsibilities to it’s society, especially in it’s surrounding which called Corporate Social Responsibilities (CSR). CSR can be manifested through several activities. In this research, researcher focused on program development which done by public relations, especially in services industry which related to education on the implementation of social responsibilities activity to it’s surrounding. This research method using literature study, while data collecting through observation and documentation. The research’s result show that, in manifesting and implementing the social responsibility’s activity, education’s industry had a programme which called ‘Pengabdian Masyarakat’. These programme is an education industry efforts to develop their society. In the implementations this programme related to social interest. The interest between one society with another were different. That’s why, industry needs the ability to identified the social interest in surrounding but still has one focused on education itself. One of the efforts is maximized the role of public relations, because the purpose of public relation’s activity is to create a good relationship between industry and it’s public, through two way communication and behavior approach. The conclusion for this research are : that social responsibility is a must activity of every education’s industry since the beginning, the public relation’s presence in education’s industry also determined by several factors, the implementations of ‘Pengabdian Masyarakat’ programme still refer to the rule, there was a public relation’s function and role to succeed the ‘Pengabdian Masyarakat’ programme in education’s industry. In this research, researcher also suggest that public relation’s existence and role in education’s industry to be more enhanced in the future, and the environmental scanning activity must be implemented by public relations continuously to anticipated every changes in society. Keywords : Education’s Industry, Public Relations, Corporate Social Responsibilty (CSR).

Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Humanities
Depositing User: Mrs SHINTA DESIYANA
Date Deposited: 17 Apr 2015 02:10
Last Modified: 17 Apr 2015 02:10

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