Elpanso, Efan and Bochari Rahman, - and Gagan Ganjar Resmi, Gagan (2022) Comparative Analysis of Effect of Employee Attitude and Service Quality Against the Customer Loyalty Customer Satisfaction Variable in Moderation (Case study in two mini market in the city of Palembang). Comparative Analysis of Effect of Employee Attitude and Service Quality Against the Customer Loyalty Customer Satisfaction Variable in Moderation (Case study in two mini market in the city of Palembang).
|
Text
2. Efan Elpanso.pdf Download (139kB) | Preview |
Abstract
Formulation of the problem is to know is there any influence employee attitudes and service quality to provide customer satisfaction in order to create customer loyalty in the mini market and Indomaret Alfamart Plaju KM 8. The purpose of the study was to determine the effect of Employee Attitudes towards Customer Satisfaction, Employee Attitudes Influence on Customer Loyalty, Influence Of Service Quality Customer Satisfaction, Service Quality Of Influence Customer Loyalty, Employee Attitudes and the Effects of Service Quality on Customer Satisfaction, Employee Attitudes and Effect on Quality of Service Customer Loyalty, Customer Satisfaction Influence on Customer Loyalty. Subjects were 25 men and 25 customers alfamart Plaju the customer Indomaret KM 8. Results of simple linear regression known service quality is still not good and lead to customer loyalty is not maximal. T - test known Plaju alfamart service quality and Indomaret km 8 no significant effect on customer satisfaction and customer loyalty. F -test unknown employee attitudes and service quality simultaneously affect customer satisfaction and customer loyalty. Known differences in employee attitudes test Indomaret 8 miles better, quality of service alfamart Plaju better, alfamart higher customer satisfaction ,and customer loyal ty Indomaret 8 km higher .
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Engineering, Science and Mathematics > School of Civil Engineering and the Environment |
| Depositing User: | Mr Edi Surya Negara |
| Date Deposited: | 05 Jul 2022 04:31 |
| Last Modified: | 05 Jul 2022 04:31 |
| URI: | http://eprints.binadarma.ac.id/id/eprint/17005 |
Actions (login required)
 |
View Item |
