Citra Indah Merina, Citra (2022) FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP TRUST DAN PENGARUH TRUST TERHADAP LOYALITY PENGGUNA INTERNET BANKING. FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP TRUST DAN PENGARUH TRUST TERHADAP LOYALITY PENGGUNA INTERNET BANKING.
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Abstract
The purpose of this study is to determine the effect of shared values , communication , control opportunistic behavior , and self-efficacy to trust and the effect of trust on loyalty in internet banking users in Palembang . The benefits of this research is to provide a realistic understanding of the impact of several factors on trust in internet banking users and the impact of trust on user loyalty. The population in this study are all bank customers and bank's internet banking users ( Bank Mandiri , Bank BNI , Bank BRI , Bank Sumsel Babylon Bank , Bank BCA , Bank Mega , Bank Permata , Bank CIMB Niaga , BII , and Bukopin ) . Sampling technique in this study is purposive sampling, that the author distributed questionnaires to people who meet the specified criteria, the person who is currently using internet banking and internet banking banks who provide the internet banking facility . The results of the testing that has been done against all hypotheses lead to the conclusion that all factors significantly affect trusts and trusts are also influential significant to the users of internet banking loyalty in Palembang .
| Item Type: | Article |
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| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Engineering, Science and Mathematics > School of Civil Engineering and the Environment |
| Depositing User: | Mr Edi Surya Negara |
| Date Deposited: | 30 Jun 2022 01:26 |
| Last Modified: | 30 Jun 2022 01:26 |
| URI: | http://eprints.binadarma.ac.id/id/eprint/16703 |
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