Megawaty, Megawaty (2022) ANALISIS TINGKAT KEPUASAN PELANGGAN DENGAN PENDEKATAN FUZZY SERVQUL DALAM UPAYA PENINGKATAN KUALITAS PELAYANAN (STUDI KASUS: PALEMBANG HARUM). ANALISIS TINGKAT KEPUASAN PELANGGAN DENGAN PENDEKATAN FUZZY SERVQUL DALAM UPAYA PENINGKATAN KUALITAS PELAYANAN (STUDI KASUS: PALEMBANG HARUM).
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Abstract
Palembang harum is one of the culinary kedai in the field of typical food. In an effort to always improve the quality of service at kedai palembang harum, so research is conducted on the level of customer satisfaction with service at kedai palembang harum.Customers will determine whether the service has been able to provide satisfaction from the customer's point of view or not. . This study aims to determine the level of customer satisfaction as a service user, and identify service factors that must be improved and improved in quality based on the comparison between customer perceptions and expectations. In this case to measure customer satisfaction used method Service Quality. Approach Fuzzy Servqual it is possible to present uncertainty related to obscurity, such as information about certain elements of the problem at hand, such as customer satisfaction, level of perception, expectations and service quality
| Item Type: | Article |
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| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Engineering, Science and Mathematics > School of Civil Engineering and the Environment |
| Depositing User: | Mr Edi Surya Negara |
| Date Deposited: | 30 Jun 2022 01:23 |
| Last Modified: | 30 Jun 2022 01:23 |
| URI: | http://eprints.binadarma.ac.id/id/eprint/16689 |
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