Wiwin Agustian, Wiwin (2022) PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN ANGGOTA KOPERASI PEGAWAI MUFAKAT. PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN ANGGOTA KOPERASI PEGAWAI MUFAKAT.
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Abstract
The purpose of this study was to determine the effect of service quality and product quality to customer satisfaction on Koperasi Pegawai Mufakat and to know the variables that influence customer satisfaction . Basic theory used is the marketing management by using multiple linear regression analysis . Based on the results of the discussion we can conclude this study the variable quality of service and product quality by 61.6 % effect on customer satisfaction and the remaining 38.4 % is influenced by other variables outside the model . F test results known to the variable quality of service and product quality has a significant impact on consumer satisfaction.
| Item Type: | Article |
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| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Mr Edi Surya Negara |
| Date Deposited: | 28 Jun 2022 01:04 |
| Last Modified: | 28 Jun 2022 01:04 |
| URI: | http://eprints.binadarma.ac.id/id/eprint/16246 |
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