Irman, Effendy (2022) RANCANG BANGUN SISTEM INFORMASI CUSTOMER RELATIONSHIP MANAGEMENT (CRM) PADA JASA SERVIS PT HONDA MAJU MOBILINDO PALEMBANG. RANCANG BANGUN SISTEM INFORMASI CUSTOMER RELATIONSHIP MANAGEMENT (CRM) PADA JASA SERVIS PT HONDA MAJU MOBILINDO PALEMBANG.
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Abstract
PT Honda Maju Mobilindo Palembang is a company engaged in automotive showroom authorized dealer honda car by serving Sales, Service, Spareparts, Body & Paint. In providing information needed by customer service PT Honda Maju Mobilindo is still very less. Provision of such information to customers of the workshop is still delivered by phone by CCO or when the customer directly comes to the workshop. Therefore, will be built an information system as a tool in improving service workshop services. One of the advantages in improving customer service is by applying the concept of Customer Relationship Management (CRM) which is a business philosophy that describes a customer placement strategy as a center of process and activity. The system to be built is expected to facilitate the customer in receiving the latest information from the promotion of the workshop program package, car repair notes that have been completed via via SMS, booking service and checking the status of servic
| Item Type: | Article |
|---|---|
| Subjects: | K Law > K Law (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Law |
| Depositing User: | Mr Edi Surya Negara |
| Date Deposited: | 23 Jun 2022 02:04 |
| Last Modified: | 23 Jun 2022 02:04 |
| URI: | http://eprints.binadarma.ac.id/id/eprint/14617 |
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