STRATEGY IMPLEMENTING ICT A MODEL BASED ON MCKINSEY 7S (CASE STUDY OF SMALL AND MEDIUM ENTERPRISES IN THE CITY PALEMBANG)

Dedi Rianto Rahadi, Dedi Rianto (2022) STRATEGY IMPLEMENTING ICT A MODEL BASED ON MCKINSEY 7S (CASE STUDY OF SMALL AND MEDIUM ENTERPRISES IN THE CITY PALEMBANG). STRATEGY IMPLEMENTING ICT A MODEL BASED ON MCKINSEY 7S (CASE STUDY OF SMALL AND MEDIUM ENTERPRISES IN THE CITY PALEMBANG).

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Abstract

The phenomenon of the Internet has forced businesses and organisations to examine their existing business practices and adopt new methods of working, both for existing and potential customers. This paper presents an analysis of a pilot study of 24 SMEs, which seeks to elicit the various determinants of employing ICTs and the level of sophistication of use. The paper analyses the approach used to facilitate the introduction and implementation of new technologies, with a view to achieving integration with business processes. The discussion, based on the initial findings, examines the circumstances for ICT success and strategic effects resulting from implementation and use of such technologies. A conceptual model provides a framework for determining the level of sophistication of SMEs in their exploitation of ICTs. The McKinsey 7S framework has been chosen to suggest an implementation model as it combines rational and hard elements with soft and emotional elements, which are again interconnected and interrelated.The findings highlight that characteristics of the firm and industry sector are contributory factors to the extent of adoption and exploitation of ICTs by SMEs, to support business processes.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User: Mr Edi Surya Negara
Date Deposited: 23 Jun 2022 02:02
Last Modified: 23 Jun 2022 02:02
URI: http://eprints.binadarma.ac.id/id/eprint/14558

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