UNIVERSITAS BINA DARMA, UNIVERSITAS BINA DARMA (2022) PENGARUH EFEKTIVITAS IKLAN TERHADAP KEPUTUSAN PEMBELIAN MOTOR NMAX PADA YAMAHA SAKO PALEMBANG. PENGARUH EFEKTIVITAS IKLAN TERHADAP KEPUTUSAN PEMBELIAN MOTOR NMAX PADA YAMAHA SAKO PALEMBANG.
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Abstract
The purpose of this study was to determine the effect of advertising effectiveness (X) on purchase decisions (Y) at PT. Thamrin Brothers Sako Palembang. The analytical tool used in this study is a simple linear regression model, testing the hypothesis with t test analysis (partial) and test the coefficient of determination R2. Types and sources of data used are primary data obtained from 100 respondents to the consumer at PT. Thamrin Brothers Sako Palembang.Based on the results, it can be concluded that there is a significant positive effect anatara effectiveness of advertising on purchasing decisions Yamaha Yamaha Dealer Sako Nmax In Palembang, the effective contribution given by 0.797 which shows a percentage of 63.5%, and proved from the hypothesis where the level sig <a or 0.0001 <0.05, which means that H1 is accepted.
| Item Type: | Article |
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| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Mr Edi Surya Negara |
| Date Deposited: | 20 Jun 2022 07:35 |
| Last Modified: | 20 Jun 2022 07:35 |
| URI: | http://eprints.binadarma.ac.id/id/eprint/13603 |
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