THE FUTURE OF WOMEN ENTREPRENEUR IN FASHION BUSINESS “HER’S” AS ORIGINAL BRAND FOR HAND MADE BAG FROM WEST JAVA, INDONESIA

Rahma Santhi Zinaida, Rahma (2022) THE FUTURE OF WOMEN ENTREPRENEUR IN FASHION BUSINESS “HER’S” AS ORIGINAL BRAND FOR HAND MADE BAG FROM WEST JAVA, INDONESIA. THE FUTURE OF WOMEN ENTREPRENEUR IN FASHION BUSINESS “HER’S” AS ORIGINAL BRAND FOR HAND MADE BAG FROM WEST JAVA, INDONESIA.

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Abstract

The past few decades, in Indonesia have seen an increase in the number of women who starting their own companies in fashion industries. With online social media like facebook, twitter, and also with smart phone like blackberry, their sell the product. This article profiles women entrepreneurs from Bandung, who own and manage small to medium sized enterprises in West Java, Indonesia. It examines the problems these woman faced during she run this business and her strategy to promote her original brand for hand made fashion bag. As we know, all the famous brand like Louise Vuiton, Prada, Gucci and many other are international brand that produce high quality and prestige fashion products like bag and shoes, and it cost very expensive, so this women entrepreneur create an original hand made bag with high quality of local material but still in a good price. “Her’s” is her brand name since two years ago, she sell many kind of women and man bag in variety colour and material. “Her’s” did not need a space like shop or boutique to get a customer , even though they still have their own shop in west java until now and already well known by many people. this article also explain that Women with entrepreneurial skills to starting their own businesses is an important aspect of economic development especially in countries such as Indonesia. What interesting in this paper is analize how women who basicly as a mother also can manage their time to be an entrepreneur and the problems facing by male and female entrepreneurs are totally different.

Item Type:	Article
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User:	Mr Edi Surya Negara
Date Deposited:	20 Jun 2022 07:15
Last Modified:	20 Jun 2022 07:15
URI:	http://eprints.binadarma.ac.id/id/eprint/13441

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