THE UTILIZATION OF SOCIAL NETWORK IN SUPPORTING THE COMPETITIVE ADVANTAGE (SMEs STUDY IN PALEMBANG CITY)

Lin, Yan Syah (2022) THE UTILIZATION OF SOCIAL NETWORK IN SUPPORTING THE COMPETITIVE ADVANTAGE (SMEs STUDY IN PALEMBANG CITY). THE UTILIZATION OF SOCIAL NETWORK IN SUPPORTING THE COMPETITIVE ADVANTAGE (SMEs STUDY IN PALEMBANG CITY).

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Abstract

Utilization of social networking environment of the business, especially SMEs in the city of Palembang has been good enough, although it has not performed optimally. Use of computers is more predominantly used as a tool for typing the report but it is supported by the use of the internet has been good enough. Facebook, blogger, twitter is still a favorit media in supporting the operational activities of SMEs. With a relatively low cost and reach a wider promotion of social networking is expected to be one option in favor of competitive advantage. The objective of the study to find alternative marketing communications effectively and efficiently by utilizing social networking. Sampling techniques with Simple Random Sampling approach. Where acquired 29 businesses engaged in trade in souvenirs and food. Study conducted during one year in 2011. The findings of this study is traditional way of marketing communications requires high cost and delivered by the other parties by way of influencing behavior but it doesn’t have the emotional ties. Marketing communications is done through social networking delivered directly by sending a message to certain groups who have emotional ties for many similarities in the various interest and provide a credible recommendation group. Key words: social networking, competitive advantage

Item Type:	Article
Subjects:	T Technology > T Technology (General)
Divisions:	Faculty of Engineering, Science and Mathematics > School of Electronics and Computer Science
Depositing User:	Mr Edi Surya Negara
Date Deposited:	20 Jun 2022 07:05
Last Modified:	20 Jun 2022 07:05
URI:	http://eprints.binadarma.ac.id/id/eprint/13200

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