“Challenges Faced by Female Owned SMEs in the Creative Industry. ” (A Case Study in Industrial Craft Weaving Songket Palembang)

Trisninawati, - (2022) “Challenges Faced by Female Owned SMEs in the Creative Industry. ” (A Case Study in Industrial Craft Weaving Songket Palembang). “Challenges Faced by Female Owned SMEs in the Creative Industry. ” (A Case Study in Industrial Craft Weaving Songket Palembang).

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Abstract

Challenges Faced by Female Owned SMEs in the Creative Industry( A Case Study in Industrial Craft Weaving Songket Palembang) This research To determine the potential of women entrepreneurs as productive potential in enhancing innovation and creativity songket industry business through creative idea in designing the songket for fashion with the addition of science in the field of technology as a tool in the process of production and marketing aspects. The research methodology used in this research is a qualitative research. Object of this paper the authors conducted in 5 different places located is owned by Entrepreneur Women who have the creative industries Palembang songket . The research’s findings showed that application the ability of women entrepreneurs still lack knowledge and creativity to create the idea that as songket design only from time to time there are no changes, because the views of aspects of science knowledge in creating and fashion motifs from songket material is still very minimal procedures for the management and marketing of products songket suit the needs of the market is still low. Role of Women Entrepreneurs in creating innovation and creativity in the songket industry has a role and a high increase in the value of creativity in enhancing the competitiveness

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Mr Edi Surya Negara
Date Deposited: 20 Jun 2022 07:01
Last Modified: 20 Jun 2022 07:01
URI: http://eprints.binadarma.ac.id/id/eprint/13107

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