UNIVERSITAS BINA DARMA, UNIVERSITAS BINA DARMA (2022) Analisis Pola Pembelian Produk Makanan Ringan Menggunakan Algoritma Apriori. Analisis Pola Pembelian Produk Makanan Ringan Menggunakan Algoritma Apriori.
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Abstract
CV. Sukses Mandiri is a private company engaged as the sole distributor of AIM biscuits originating from Surabaya and a variety of snacks (snack food products) originating from Surabaya with operating areas covering the Southern Sumatra and Bengkulu regions. The purpose of this study is to provide information to decision makers related to customer purchasing patterns of snack food products so that decision makers can determine the actions to be taken in the future. The algorithm used in this study is a priori algorithm with data mining techniques consisting of data cleaning, data integration, data selection, data transformation, mining process, and pattern evaluation. While this research method is descriptive method. From the results of the study there were 6 itemsset of goods most often bought by consumers. The items are 78003CTN (Mie Tek Tek), HHJH002CTN (Hoka-Hoka Beef Jelly Ice), JSI001CTN (Onion Chicken Hepillo), JSI002CTN (Hepillo Barbeque), JSI004 (Hepillo Roast Beef), and JSI001CTN (Onion Chicken Hepillo), JSI002CTN (Hepillo Barbeque), JSI004 (Hepillo Roasted Beef), and JSI001CTN (Onion Chicken Hepillo), JSI002CTN (Hepillo Barbeque), JSI004 (Hepillo Roasted Beef), and JSI001CTN (Wafer Kita 2 Onion) ).
| Item Type: | Article |
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| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Mr Edi Surya Negara |
| Date Deposited: | 19 Jun 2022 12:41 |
| Last Modified: | 19 Jun 2022 12:41 |
| URI: | http://eprints.binadarma.ac.id/id/eprint/12725 |
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