PENGGUNAAN MEDIA SOSIAL INSTAGRAM PADA AKUN @YHOOPHII_OFFICIAL SEBAGAI MEDIA KOMUNIKASI DENGAN PELANGGAN

bina darma, dosen (2022) PENGGUNAAN MEDIA SOSIAL INSTAGRAM PADA AKUN @YHOOPHII_OFFICIAL SEBAGAI MEDIA KOMUNIKASI DENGAN PELANGGAN. PENGGUNAAN MEDIA SOSIAL INSTAGRAM PADA AKUN @YHOOPHII_OFFICIAL SEBAGAI MEDIA KOMUNIKASI DENGAN PELANGGAN.

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Abstract

This research entitled "Use of Instagram Social Media on @yhoophii_official Account as a media of communication with customers". The purpose of this research is to find out how the use of Instagram social media on the @yhoophii_official account as a media of communication with customers. Instagram is an application to share photos, videos, apply digital filters and share them to various network services including Instagram itself. The method used in this research is a qualitative method with a descriptive approach, using data collection methods with interviews, observation, and documentation. The theory used in this research is the theory of New Media by Pierre Levy. The location of this research is located at Jalan Kapten Marzuki No. 528 C, Palembang, South Sumatera. Informants in this research consisted of key informants and supporting informants. The key informant in this research is Sri Rahayu Widianti as the admin of the @yhoophii_official Instagram account. And two supporting informants in this research is Yoza Dwi Cahaya and Fitria Wulandari as a customers. The results of this research show that the @yhoophii_official account is used to share information about products, store operating hours, how to shop online, all things related to the Yhoophii Shop, and to become a media of communication with customers. Customers can interact by providing questions through the @yhoophii_official account which will be answered by the admin.

Item Type:	Article
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User:	Mr Edi Surya Negara
Date Deposited:	19 Jun 2022 12:40
Last Modified:	19 Jun 2022 12:40
URI:	http://eprints.binadarma.ac.id/id/eprint/12679

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