irwan septa yuda, irwan (2022) PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN GO-JEK DI KOTA PALEMBANG. PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN GO-JEK DI KOTA PALEMBANG.
|
Text
Persyaratan Jurnal MBiA April 2018 (Irwan Septayuda).pdf Download (691kB) | Preview |
Abstract
The development of technology changes the selection of public transportation services. Go�Jek is a public transportation service can be booked online through Smartphone. The purpose of this research is to know the Influence of Service Quality and Price on Go-Jek Customer Satisfaction in Palembang City. The sample used in this research are 70 customers who use Go-Jek in Palembang City and sampling using Purposive Sampling. Technique of collecting research data is interview and questioner. The data obtained were analyzed quantitatively using the analytical tools thoseare the validity test, reliability test, the classical assumption test, multiple linear regression, correlation coefficient, determination coefficient and test significance of T test and F test. From the statistical analysis known multiple linear regression, simultaneously quality of service and price have positive and significant effect to customer satisfaction
| Item Type: | Article |
|---|---|
| Subjects: | T Technology > T Technology (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Mr Edi Surya Negara |
| Date Deposited: | 19 Jun 2022 09:57 |
| Last Modified: | 19 Jun 2022 09:57 |
| URI: | http://eprints.binadarma.ac.id/id/eprint/12181 |
Actions (login required)
 |
View Item |
