UNIVERSITAS BINA DARMA, UNIVERSITAS BINA DARMA (2022) Analisis Strategi Pemasaran Pada PT. Central International Education. Analisis Strategi Pemasaran Pada PT. Central International Education.
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Abstract
The aim of this study was to decide the marketing strategy of PT. Central International Education by using SWOT analysis, so it could be conclude that there were some internal factors that had stength such as cleanliness, a large parking area, good and reliable services, and products with good quality. meanwhile, there were some weaknesses such complains handling which was still not maximum, less promotion strategies and employees coming late to the office. some external factors were marketing opportunities, target market, product quality and good relationship with customers. there were also some threats such as business competitor s, government rule and new competitors. some strategies that can be used in future are giving good and quick responses to customers, improving promotion strategies, improving company services to ensure the cumtomers, maximizing promotion and advertisments to attract the customers and extending the market regions.
| Item Type: | Article |
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| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Mr Edi Surya Negara |
| Date Deposited: | 16 Jun 2022 15:54 |
| Last Modified: | 16 Jun 2022 15:54 |
| URI: | http://eprints.binadarma.ac.id/id/eprint/11646 |
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