Implementasi Customer Relationship Management (CRM) pada E-Commerece Business To Customer (Studi Kasus : Toko Songket Mayang Koleksi)

Zulkarnain, Zulkarnain and Haidar Mirza, Haidar Mirza and Megawaty, Megawaty (2022) Implementasi Customer Relationship Management (CRM) pada E-Commerece Business To Customer (Studi Kasus : Toko Songket Mayang Koleksi). Implementasi Customer Relationship Management (CRM) pada E-Commerece Business To Customer (Studi Kasus : Toko Songket Mayang Koleksi).

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Abstract

Internet adjusment of technology on business world constitutes one of the ways which innovative for a firm to increase competitive top. E-Commerce constitutes to sample technology in point to be applied on Songket Mayang's Shop Collection because of cans be selling container and online ala promotion. Marketing at deep E-Commerce can be increased by CRM'S implement (Customer Relationship Management). Mayang is Collection constitutes one of shop center that sell kind sort usufructs typical weave diligence Palembang as Palembang's Batiste, Tajung Sutra's cloth, Shirt Batiks, Songket etc. Now Songket Mayang's shop Collection haven't utilized information technology in its business. That thing make marketing of Songket Mayang's shop Collection that really circumscribed and scanty society which know about Songket Mayang's shop Collection. Ecommerce's makings with CRM'S implementing at in it cans be way out for Songket Mayang's shop Collection in develop its effort. Mark sense Ecommerce as shop online Songket Mayang's shop Collection making easy customer in looks for it. Promotion of Songket Mayang's shop Collection even gets improved by implemented CRM on Ecommerce Songket Mayang's shop Collection that.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Mr Edi Surya Negara
Date Deposited: 16 Jun 2022 01:42
Last Modified: 16 Jun 2022 01:42
URI: http://eprints.binadarma.ac.id/id/eprint/11342

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