bina darma, dosen (2022) FinTech E-Commerce Payment Application User Experience Analysis during COVID-19 Pandemic. FinTech E-Commerce Payment Application User Experience Analysis during COVID-19 Pandemic.
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01 Abdillah2020 SJI-7(2) [FinTech E-Commerce Payment Application User Experience Analysis during COVID-19 Pandemic].pdf Download (402kB) | Preview |
Abstract
Application of information technology in the era of big data and cloud computing has led to the trend of electronic payments through financial technology, or FinTech. One of the most popular FinTech applications in Indonesia is Go-Pay in the Gojek start-up application. This research will analyze how the FinTech Go-Pay user experience both for transactions on Gojek and at merchants that collaborate with Gojek. User Experience (UX) is analyzed using the User Experience Questionnaire which consists of 6 (six) variables (Attractiveness, Perspicuity, Efficiency, Dependability, Stimulation, and Novelty). Total data collected amounted to 258. After analyzing the calculation results, the mean scores are obtained in the following order: Efficiency, Perspicuity, Stimulation, Attractiveness, Dependability, and Novelty. Then when compared with benchmark data the following sequence is obtained: Efficiency, Perspicuity, Stimulation, Attractiveness, Dependability, and Novelty. Overall the Go-Pay service is efficient and perspicuity, but the Go-Pay service needs to improve its novelty. This article provides additional knowledge or novelty contributions, especially for user experience analysis using FinTech applications.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Mr Edi Surya Negara |
| Date Deposited: | 14 Jun 2022 05:06 |
| Last Modified: | 14 Jun 2022 05:06 |
| URI: | http://eprints.binadarma.ac.id/id/eprint/10489 |
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